keep your language simple and concise

“They learned the hard way – or not at all – that language is like fire: Depending on how you use it, it can either heat your house or burn it to the ground.” ― Frank Luntz, Words That Work

How often do you take out your phone in the middle of a conversation and look up a word you don’t know? Of course, it’s never. And so, it’s good to train yourself to never use sophisticated words and phrases that the majority of people have no clue about at all.

If you want your message to be well received by others, you must make sure that you’re using language that is clear, simple, and well-organized.