being comfortable and having riches are poles apart

Comfort never leads to becoming rich. To become wealthy, you must become someone different than who you’ve been. You must consistently add value to other people’s lives and provide them exceptional service.

In his book Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet, Ron Kaufman explains that if you want to succeed in business in today’s world, then simply meeting customer expectations is an obsolete goal. You have to exceed them by providing more value to the people that you serve. “What you want to do instead,” Kaufman points out, “is ask what else you can do to create more value for your customers.”

Here’s the bottom line: If you want to accumulate extraordinary wealth, you must become comfortable being uncomfortable. If you keep staying in your comfort zone, you will never experience the comfort that money brings. When you provide phenomenal service to your employer, your clients, or your customers and maintain high standards, you set yourself up for lasting prosperity.